Research and guidance
Clear, practical guidance on agentic commerce and AI search visibility, grounded in buyer questions rather than marketing folklore.
A merchant checklist for AI product discovery, channel eligibility, checkout and attribution across ChatGPT, Google, Copilot and Meta, plus Shopify’s Claude integrations.
· 8 min readA practical guide to agentic commerce, from AI-led product discovery and recommendations to checkout, connectors and measurable business outcomes.
· 9 min readWhat Meta Muse changes for businesses, the routes through web commerce and connectors, and a practical readiness checklist for getting started.
· 8 min readA practical look at the prompts, recommendations, citations and business outcomes an AI visibility audit should examine, plus what the final report should contain.
· 7 min readA practical guide to AI search optimization services, the work involved, what can be measured and how to judge whether a provider is credible.
· 8 min readWhat generative engine optimization means, how it relates to AI recommendations and which changes are genuinely useful.
· 7 min readA plain-English comparison of answer engine optimization, generative engine optimization and AI SEO, including what businesses should focus on.
· 6 min read